VILLAR MAY LOSE BECAUSE OF OVER SPENDING

VILLAR MAY LOSE BECAUSE OF OVER SPENDING
Political survey is a powerful tool especially when the results are overwhelming and almost the same. Villar’s camp may call this article baseless or bias, I don’t care. This simply serves as a wake up call to political candidates. I remember last year when Gilbert Remulla was interviewed regarding the TV ad campaigns of Villar, he said that it is the fastest way to bring the message to the people and they have to do it frequently because they do not have brothers or sisters who are actors or actresses. As far as three years ago, Senator Villar started the OFW strategy followed by a series of TRI-MEDIA  ads. His latest commercial “nakaligo ka na ba sa bundok ng basura” is a major hit among children.
Issues on how Senator Villar will recoup his campaign spending are pilling up. People  say no person in his right mind would spend billions of pesos for a monthly salary of P100k/month. This question is legitimate. However, it is not the issue at hand. The real question is this: Is his spending billions of pesos worth of political commercials effective or detrimental?

I believe Villars’ campaign was good at the start ( the OFW commercials). Even if he was allegedly spending more on showing his OFW campaigns on TV than the actual  help given, the fact is, he helped some OFWs personally. This good deed however backfired when the TV and Radio aired. There was too much “commercialization” of helping OFWs and sooner than expected, the people noticed the silent political agenda behind.

His latest commercial “nakaligo ka na ba”  is an instant hit among children but to thinking adults, it is just too good and too promising to be true. To me, this particular Villar ads is overstatement and overkill. At first, it was entertaining, lately it became annoying and backfired again. I don’t know if Villar or the people around him notices this, but his too much spending on TV and Radio commercials are backfiring. Because of too much ads spending, his image of being portrayed as coming from the ranks of the poor is changing to an image of “elitist”. History will educate us that Filipinos will go for the underdog, Villar came out of the list.
On a personal note, I believe Senator Villar is a good person and has achieved so much to deserve the  right to become the Philippine president.  His chances though is becoming slimmer because of his too much political advertisements. People are going for the “winnable underdogs” – Gibo Teodoro, Erap Estrada, Dick Gordon and surprisingly, Noynoy Aquino who managed to create an atmosphere of being the underdog of Villar.
Political survey results “supposedly” conducted “nationwide” by survey firms such as Pulse Asia, SWS and others serve merely as guidelines. However,  if the survey results are almost identical to the local and online survey results, then it now serves as a genuine guideline.  As a political analyst, I can say this… looking at the survey results, people are going for the underdogs and Senator Villar is not on the list. His supposedly intelligent think tanks should learn to go down from their level and begin talking to real people and learning from them.

In people oriented surveys ( those that are not commissioned or paid ) conducted in Colleges and Universities, organizations and associations  as well as in online blogs, forums and groups, Aquino tops the list followed by Teodoro then Villar and Estrada. In this results, Gibo Teodoro is the fastest gainer.
Today is March 05, 2010.  I will say this, if Villar will not change his advertisement campaign style, he will end up like former congressman De Venecia.  By April 05, 2010, the fight will be among Aquino, Teodoro, and Gordon. Among the presidentiables, Senator Villar will slide down as a preferred candidate. From Quezon city, to Divisoria in Manila, to Dagupan, to Baguio and La Trinidad, the word on the street is one and the same “nakakatakot magpresidente si Villar”. Indeed, his too much spending on commercials backfired. If only Villar could disguise and mingle with regular people in the streets up to the corporate offices, he will see that he has a big problem caused by his too much spending. And remember, it was word on the street that made Trillanes an underdog and later on a Philippine Senator.

And so I say…
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